FLAVOUR, CRUNCH AND GREAT JUICE - THE BEST TASTING ENGLISH APPLE SEASON FOR YEARS WETS SHOPPERS’ APPETITES

BUT: YOUR APPLE INDUSTRY NEEDS YOU! Growers warn that a ‘lack of appreciation’ for the opportunities that exist in apple farming means that youngsters are missing out

Today sees the start of the English apple season with the most popular varieties starting to appear in shops across the country. Autumn is ushered in with the apple harvest and this year’s crop is ‘outstanding’ thanks to the early spring and excellent summer weather.

This year’s crop is available 3 to 4 weeks ahead of last year with English Worcester, Delbarestivale, Early Windsor and new ‘Zari’ currently in the shops, followed by traditional favourite Cox and then Gala in the miggle of the month. Later in September and October comes Egremont Russet followed by Braeburn and the newer varieties from December including Reubens, Jazz, Kanzi and Cameo.

The Pipettes & The Great British Apple Campaign

Adrian Barlow, Chief Executive of English Apples & Pears Ltd which represents apple growers throughout the UK – said “2014’s apple crop is outstanding due to the good levels of juice, great ‘crunch’ and wonderful taste. The weather has been the critical factor with the early spring, warm temperatures, an outstanding amount of sunshine and adequate rainfall giving us excellent conditions for the apples to grow and ripen.  The cold August nights have caused the apples to develop wonderfully intense colour. Shoppers will be in for a real treat this year with a range of outstanding English apples to suit different taste preferences and by looking for the ‘Union Jack’ label they can make certain they really are buying English.”

This year’s crop continues the revival of the English apple industry. The larger crop of 166,000 tonnes means that shoppers will have a huge choice of flavours to suit every palate. More ‘modern’ varieties are now overtaking traditional tastes as growers produce varieties that match shoppers’ preferences for sweeter flavours, firm textures and high levels of juice  such as those found in English grown ‘Gala’.

Gala, with its sweet taste and attractive red ‘striped’ skin, now accounts for about one in four of all apples bought in the UK and this year’s record English crop reflects its popularity. Since 2012 when it first outsold Cox in the UK, it has demonstrated the importance of keeping up with changing tastes and and growing the varieties preferred by consumers.

The Pipettes2014’s crop of English grown Braeburn is also at a record level and is nearly 20% higher than in 2013. Together Braeburn with the ‘later’ varieties mentioned above – Rubens, Jazz, Kanzi, Cameo and Zari, account for 25% of the total volume of apples now grown in the UK.

However, although the industry is in rude health and sales are growing, the English apple industry is using today’s season launch to issue a rallying cry to young people throughout the country currently considering their career options to join them. Apple industry bosses are warning that a lack of appreciation for the opportunities a career in the apple growing industry can offer is potentially damaging the UK’s ability to maintain the ‘renaissance’ it has enjoyed in recent years.

Industry bosses recognise that in order to sustain the modern, high –tec operations and systems they must have highly qualified, motivated people joining them across many different facets of the business. Logistics; sales & marketing; scientific research; environmental management; pest control and agricultural  management all require well qualified young people and bosses are today warning that recruiting people with these skills from abroad will become essential if careers advisors, teachers and young people themselves aren’t aware of what ‘apple agriculture’ can offer.

Traditional family businesses – the ‘bedrock’ of the apple growing sector – are changing too. Many with sons and daughters who may have not considered working with their families are now coming back to do so driven by the ‘modern’ management skills needed to run efficient orchards. However, some family businesses are having to look elsewhere to find workers – hence the need for better appreciation of the opportunities that exist.



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English Apples & Pears iPhone AppThe English Apples and Pears Ltd. iPhone App allows users to check the origin of the fruit. In the UK apples are sold with a 3 or 4 digit label which identifies the variety and source. Click here.

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English Apples & Pears iPhone AppThe English Apples and Pears iPhone App allows users to check the origin of the fruit. In the UK apples are sold with a 3 or 4 digit label which identifies the variety and source. Click here.

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